The Limpopo Tourism Agency (LTA) believes that Nomasonto Ndlovu’s vision and extensive experience in marketing will benefit and enrich the entity’s efforts of achieving its goal to market the Limpopo Province and maintaining its number one spot as a leading domestic tourism destination in the country.
Ndlovu was introduced to members of the media by the LTA board Chairperson Andrew Dipela on Monday.
Before joining LTA, Ndlovu was with the City of Tshwane in Gauteng, where she worked as a Strategic Executive Director: Communications, Marketing and Events. She has also worked for the following institutions:
• Global Manager: Business Tourism-South African Tourism (2008-2012)
• Head: Brand Marketing, Sponsorships and Events-Standard Bank of South Africa [Corporate and Investment Banking Division (CIB)] (2007-2008)
• General Manager: Marketing-Kwazulu Natal Tourism Authority (2005-2007)
• Marketing Manager: Knorr Brand and other various brand management positions at Unilever South Africa (1995-2005).
The Limpopo Tourism Agency has been operating without a CEO since the departure of, Ndumiso Matlala who resigned in April, after serving 18 months in office.
The board has pledged to give Ndlovu the necessary support in ensuring that she is able to fulfil the agency’s mandate in marketing Limpopo and making it a destination of choice.
In her short remarks, Ndlovu says, “I’m glad that I have been given this responsibility and I promise to take the province to greater heights”.
